Nice presentation of Simon Sinek, about convincing and beliefs. Although I do not find scientific research supporting some of his suggestive quotes:
The part of the brain that controls decision–making, doesn’t control language.
… and:
People don’t buy what you do but why you do it.
This is one of many blogposts refering to Sinek’s TED talk, however I am not an early adopter of his beliefs. I want to believe…
… but I am not sure whether Sinek sells his beliefs or his book in this movieclip.
